The Four Phases of Effective B2B Lead Generation

Data Analysis Big data and data analytics have revolutionised today’s marketplace and have compelled businesses to rethink their processes and procedures. Lead generation is the foundation on which most B2B businesses operate and when it comes to online lead generation, businesses must act smart and use the data available to them wisely. According to a […]

Sales Mistakes Affecting Conversions

In this post, we are listing 3 common sales funnel-related mistakes that may cost you customers and revenue. Watch out for these mistakes and improve your lead generation and conversion rate. Everyone’s heard of a sales funnel – fill lots of leads in the top, they then filter though the different layer, lots disappear but […]

3 Ways to Get More Leads on LinkedIn

LinkedIn is the largest professional network on the planet. While many people join LinkedIn with the intent of finding a good job, many others are realising that the forum offers excellent business opportunities. When developing a lead generation strategy for your company, it is important that you don’t overlook this amazing social network that allows […]

5 Tips for B2B Appointment Setting

Appointment setting skills are essential for anyone involved in Sales and Marketing. For many people working in the sales industry, calling a complete stranger and striking up a conversation with them is a daunting task, but it does not have to be. By using the following simple, easy tips, you can improve your appointment setting […]

3 Steps to Effective Telemarketing

Despite increasing use of digital marketing techniques, lead-generation telemarketing remains one of the most popular marketing techniques used by companies to find new and repeat customers. When done effectively, telemarketing can help you connect with your prospective clients, generate leads, and expand your customer base. This article provides a step-by-step guide to help telemarketers learn […]