Is lead nurturing worth the effort? Is lead nurturing really worth all the effort? In short, yes! In telemarketing lead nurturing should be thought of the power behind what moves people through your sales funnel. These days, people expect to have the time to get to know about your product and company before they commit […]
How to achieve cut through in telemarketing We all know the score – telemarketing calls are often viewed as intrusive and there’s a common misconception that it is purely a numbers game: make enough calls and you’ll be guaranteed a percentage of leads. In reality, this couldn’t be further from the truth; quality business to […]
How to pitch over the phone The sales pitch… the holy grail of effective B2B telemarketing and lead generation. Delivering a perfect sales pitch every time is a skill that needs developed and there is no ‘one size fits all, that said there are some tools that you can use to ensure that your sales […]
How to build rapport with your telemarketing target We all know the score – it’s been a long day and you are below target, the next call could be the one that swings in your favour. It can be difficult to continue to sound enthusiastic however it will often be the difference between a close […]
How to open your B2B sales call Picture the scene – your lead is dashing between meetings and has grabbed a quick five minute respite at their desk to quickly check through emails before the next one starts. The phone rings and with a sigh they realise it is a business to business telemarketing sales […]
Social media has proved to be a priceless marketing platform for businesses all over the world. One, in particular, LinkedIn, is entirely dedicated to B2B networking. This is where businesses come to meet other businesses in need of their products and services. It is so effective that it accounts for 50% of all social referral […]
Top five tips to maximise your ROI through telemarketing Telemarketing has come a long way from its beginnings in the 70s. Recently the DMA quoted that for every £1 spent on telemarketing £11 is generated. Today, it is a key tool to generate leads and drive sales, utilised the right way the it is a […]
A lot of companies use internal staff to manage their telemarketing activities. This might seem like a cost-effective approach, however, B2B telemarketing demands specific skills that are best fulfilled by specialists. Businesses that manage lead generation efforts internally often face a massive drain on financial and human resources. Even worse, inexperienced telemarketers can damage a […]
It may be a widely held belief that emails no longer get opened however, email marketing data from MailChimp highlights that 21.8% of all emails are opened – making it a cost effective way to communicate effectively with prospects. When done right email marketing strengthens the relationship with the client and prospects by putting relevant […]
It’s no longer easy to gain buy in from key business contacts through simple transactional marketing, rather, you have to earn their attention through an effective lead generation strategy that is tailored to suit the specific needs of your target market. Even as online user profiles and needs change, one constant remains and it is […]