Telemarketing has come a long way from its beginnings in the 70s. Recently the DMA quoted that for every £1 spent on telemarketing £11 is generated. Today, it is a key tool to generate leads and drive sales, utilised the right way the it is a powerful tool that can be integrated with other marketing […]
A lot of companies use internal staff to manage their telemarketing activities. This might seem like a cost-effective approach, however, B2B telemarketing demands specific skills that are best fulfilled by specialists. Businesses that manage lead generation efforts internally often face a massive drain on financial and human resources. Even worse, inexperienced telemarketers can damage a […]
It may be a widely held belief that emails no longer get opened however, email marketing data from MailChimp highlights that 21.8% of all emails are opened – making it a cost effective way to communicate effectively with prospects. When done right email marketing strengthens the relationship with the client and prospects by putting relevant […]
It’s no longer easy to gain buy in from key business contacts through simple transactional marketing, rather, you have to earn their attention through an effective lead generation strategy that is tailored to suit the specific needs of your target market. Even as online user profiles and needs change, one constant remains and it is […]
One marketing school of thought advocates the use of hard-sell tactics to hit sales targets and to ensure better ROIs. This straightforward strategy might have worked in the past, but things are now heading towards more personalization. This makes this strategy ineffective for garnering lead and sales in today’s markets. This paradigm also applies to […]
Business 2 Business Telemarketing is alive and well! As we face the year ahead there really is no better way to get 2019 off to the perfect start than picking up the phone and speaking with your target market. But as always; it’s not what you do, it’s the way that you do it. Implementing […]
As more methods and tools are integrating with marketing practices, the sales funnel has also evolved to a great extent. The advent of digital marketing, and the behavioural shift towards mobile have greatly influenced the traditional business to business sales funnel. Telemarketing can effectively be used to optimize and augment a sales funnel. There are […]
There has been a general consensus among the marketing community that it is always hard to carry out Business to Business / B2B promotion and lead generation compared to B2C campaigns. B2B telemarketers face many challenges when they carry out lead generation campaigns for B2B where prospects are other businesses. Implementing key techniques and avoiding […]
Lead qualification is the process through which businesses can identify prospective customers among leads. In order to streamline the inbound sales department of an organization, it is essential for decision-makers to work on the process of lead qualification. Masteringthe leadqualification process for B2B inbound sales is important for various reasons. It will save the timewasted […]