There has been a general consensus among the marketing community that it is always hard to carry out Business to Business / B2B promotion and lead generation compared to B2C campaigns. B2B telemarketers face many challenges when they carry out lead generation campaigns for B2B where prospects are other businesses. Implementing key techniques and avoiding […]
Lead qualification is the process through which businesses can identify prospective customers among leads. In order to streamline the inbound sales department of an organization, it is essential for decision-makers to work on the process of lead qualification. Masteringthe leadqualification process for B2B inbound sales is important for various reasons. It will save the timewasted […]
No matter how skillfully a telemarketing campaign is devised, it will certainly fall flat if sales representatives can’t get through gatekeepers. In marketing terms, gatekeepers are those individuals who call the shots on putting through any unsolicited call or message to the decision-makers. Gatekeepers can be receptionists, personal assistants, secretaries etc. For that matter, getting […]
For outbound telemarketing campaigns, the gatekeeper can be the difference between huge success and huge failure. Gatekeepers tend to be personal secretaries or assistants whose job is to keep unsolicited marketing calls away from the executives and decision-makers. In many cases, an outbound marketing call can stop immediately because of a gatekeeper. However, there are […]
When it comes to setting the tone, your voice in sales is very important. If you don’t have a clear and confident tone, you may be losing out on business and customers. Professionals in the B2B sales business know this all too well. Nowadays, there is less face-to-face interaction in business and most interactions are […]
Have you ever felt totally unable to get past gatekeepers? If so, you’re not alone. Administrative assistants, receptionists, departmental operators and other gatekeepers have the responsibility to stop B2B telemarketers and customer sales representatives from accessing the decision makers… your potential clients! Remember, It’s Just Their Job! It’s the nature of their job to filter […]
In recent years, marketing and lead generation techniques have been changing rapidly. In order to keep you well informed on new lead generation strategies and to help ensure your success, we have summarised some different aspects of lead generation: 1. Capturing Leads The first thing to consider when coming up with any lead generation plan, […]
A focus on B2B databases means that all of the data fields needed to be filled out with complete and accurate information about customers and prospects. Let’s take a look at what that means when you want to get that little bit extra from your databases… The Needs of the Hour There is a great […]
As a business your main goal is to generate substantial growth in your revenue. To create this kind of growth, you should be able to focus on your most important prospects. In this case, we’re talking about warm leads… What are Warm Leads? A warm lead is someone who has taken an interest in you […]
One of the biggest challenges in B2B appointment setting is to get past the gatekeeper smoothly and straight to the client. It gets difficult when a gatekeeper is under strict instructions not to pass anyone new through the system – that’s when having an experienced telemarketing team comes in handy. Here are X ways to […]