The Complete Guide To The B2B Appointment Setting Process Improving Your B2B Appointment Setting Process Appointment setting with a senior decision maker can prove to be a very difficult task and it is crucial that you maintain an equally upbeat approach to every new business encountered. The business environment is extremely competitive and […]
How to get the best out of your lead generation partner It always feels like a big step when you choose a new lead generation partner; whether that be for the first time or switching to a new (and hopefully better) partner. You want to hit your lead generation targets and now you are handing […]
How to stand out in the B2B marketing environment The business to business marketing environment is becoming increasingly crowded, and standing out against your competitors is more difficult than ever. However, all is not lost, as there is something you should remember that will help you stand out from the crowd: B2B contacts are people […]
Is lead nurturing worth the effort? Is lead nurturing really worth all the effort? In short, yes! In telemarketing lead nurturing should be thought of the power behind what moves people through your sales funnel. These days, people expect to have the time to get to know about your product and company before they commit […]
How to achieve cut through in telemarketing We all know the score – telemarketing calls are often viewed as intrusive and there’s a common misconception that it is purely a numbers game: make enough calls and you’ll be guaranteed a percentage of leads. In reality, this couldn’t be further from the truth; quality business to […]
How to pitch over the phone The sales pitch… the holy grail of effective B2B telemarketing and lead generation. Delivering a perfect sales pitch every time is a skill that needs developed and there is no ‘one size fits all, that said there are some tools that you can use to ensure that your sales […]
How to build rapport with your telemarketing target We all know the score – it’s been a long day and you are below target, the next call could be the one that swings in your favour. It can be difficult to continue to sound enthusiastic however it will often be the difference between a close […]
How to open your B2B sales call Picture the scene – your lead is dashing between meetings and has grabbed a quick five minute respite at their desk to quickly check through emails before the next one starts. The phone rings and with a sigh they realise it is a business to business telemarketing sales […]
Social media has proved to be a priceless marketing platform for businesses all over the world. One, in particular, LinkedIn, is entirely dedicated to B2B networking. This is where businesses come to meet other businesses in need of their products and services. It is so effective that it accounts for 50% of all social referral […]
Top five tips to maximise your ROI through telemarketing Telemarketing has come a long way from its beginnings in the 70s. Recently the DMA quoted that for every £1 spent on telemarketing £11 is generated. Today, it is a key tool to generate leads and drive sales, utilised the right way the it is a […]