How to open your B2B sales call

How to open your B2B sales call Picture the scene – your lead is dashing between meetings and has grabbed a quick five minute respite at their desk to quickly check through emails before the next one starts.  The phone rings and with a sigh they realise it is a business to business telemarketing sales […]

Top five tips to generate leads on LinkedIn

Social media has proved to be a priceless marketing platform for businesses all over the world. One, in particular, LinkedIn, is entirely dedicated to B2B networking. This is where businesses come to meet other businesses in need of their products and services. It is so effective that it accounts for 50% of all social referral […]

Top Five Reasons to Outsource Your Telemarketing

A lot of companies use internal staff to manage their telemarketing activities. This might seem like a cost-effective approach, however, B2B telemarketing demands specific skills that are best fulfilled by specialists. Businesses that manage lead generation efforts internally often face a massive drain on financial and human resources. Even worse, inexperienced telemarketers can damage a […]

Why Structured Conversations And Throwing Out The Script Are Key To Effective B2B Telemarketing

One marketing school of thought advocates the use of hard-sell tactics to hit sales targets and to ensure better ROIs. This straightforward strategy might have worked in the past, but things are now heading towards more personalization. This makes this strategy ineffective for garnering lead and sales in today’s markets. This paradigm also applies to […]