Top Five Reasons to Outsource Your Telemarketing

A lot of companies use internal staff to manage their telemarketing activities. This might seem like a cost-effective approach, however, B2B telemarketing demands specific skills that are best fulfilled by specialists. Businesses that manage lead generation efforts internally often face a massive drain on financial and human resources. Even worse, inexperienced telemarketers can damage a […]

Top Tips For An Effective Telemarketing Campaign

There has been a general consensus among the marketing community that it is always hard to carry out Business to Business / B2B promotion and lead generation compared to B2C campaigns. B2B telemarketers face many challenges when they carry out lead generation campaigns for B2B where prospects are other businesses. Implementing key techniques and avoiding […]