B2B Appointment Setting Services That Delivers
Looking for a trusted, multi-award-winning B2B appointment setting service in the UK? You’ve come to the right place.
At The Lead Generation Company, we specialise in outbound B2B appointment setting that connects your sales team with key decision-makers. Our proven strategies help generate high-quality B2B leads and convert them into fully qualified sales appointments that drive your business forward.
Every campaign we run is tailored to your goals. We ensure each appointment meets your specific criteria—no time wasted, just sales-ready opportunities. Acting as a seamless extension of your sales team, we handle the entire lead generation and appointment setting process so your team can focus on closing deals and generating revenue.
What Our Clients Say:
"Great service and results from the team. They clearly understand our market and our service and how to get results."
Business Development Director
"We were very impressed by the strategy proposed by The Lead Generation Company. It worked. We successfully launched three new regional chairs and our Chairpersons were delighted with the quality and quantity of leads that were generated"
Marketing Campaign Manager
"The Lead Generation Company (TLGC) have done a great job! The quality of the results is superb and I realize that you (TLGC) have put a lot of effort into it to get the required result. We would highly recommend them."
Vice President
"Both the quality and the quantity of appointments and leads generated has been excellent from day 1. That’s why we awarded The Lead Generation Company the longer term contract. We would highly recommend them."
Marketing Director
"The Lead Genration Company had an excellent understanding of our business. Their ability to identify and speak with the decision maker is excellent. The results from the Lead Generation Company have been superb."
Marketing Manager
"Excellent support again and I would like to say how pleased we are with the level of professionalism and the results you are getting for us! I know I speak for the whole team when I say it’s a pleasure to work with you and your colleagues."
Commercial Director UK
"The results were way above our expectations. We have used other companies before and the results were poor. However, they (TLGC) started to produce results in day 1 and sustained this throughout the campaign"
EMEA Marketing Manager
"The results speak for themselves. We are continually getting high quality appointments which are then quickly converting into profitable revenue for the business. Would not hesitate to recommend them."
Commercial Director
"Our expectations were completely surpassed. No other single organization we have worked with has managed to produce such a brilliant result for us. Everything was tailored to our needs and the levels of service were without fault."
Founder & CEO
"The approach proposed to us was something we have never heard of. However, this was quickly dispelled as the quantity of appointments, leads and quote requests started to happen very quickly."
EMEA Channel Manager
"The time the team took to add value to our campaign was first class. It took us nearly two hours to try and articulate our new product and they came back with it perfectly summarized in two sentences. Would not hesitate to recommend them."
CEO
"The response surpassed our expectations. We ended up with a customer base of relevant leads keen to talk and do business with us. I am sure that the telephone manner of their staff was instrumental in getting these leads."
Managing Director
"The Lead Generation Company (TLGC) have done a great job! The quality of the results is superb and I realize that you (TLGC) have put a lot of effort into it to get the required result. We would highly recommend them."
Vice President
"TLGC have been integral to iBabs swift expansion in the UK and Ireland. They rose to the challenge of picking up any English language enquiries for iBabs therefore have generated sales in the US, Singapore and even Uganda for us.”
Head of Global Sales & Marketing
"The main benefit of working with TLGC is their professionalism throughout, they took the time to fully understand our business. The leads we have got are very well qualified and happy we've got some new accounts from these leads already!"
National HORECA Manager
"The digital team handled our campaign exceptionally, scheduling a weekly call for us to run through WoW performance, on top of answering any of our daily questions via email. I’d recommend The Lead Generation Company to anyone looking to achieve great results with quality service.”
Business Development Manager
"Great experience with the digital team, they transformed our account from a small Google spend of a few thousand a month to 5/6 figure spends, whilst maintaining great profit margins. Thanks for all your hard work!”
Director
"The Lead Generation Company are a pleasure to work with, flexible in their approach and provides many different options for lead generation. Perfect for our needs and highly recommend."
Director
"The team at TLGC were quality from the start. A simple onboarding process; excellent research and engaging people. Really engaging people who know how to develop and encourage. I have no hesitation in recommending them!!"
Director
"We approached The Lead Generation Company following the launch of a new SaaS product. We were looking for help with generating leads/sales and quickly built a healthy pipeline as a result of their telephone outreach and a LinkedIn campaign. As an early stage start-up, we found that outsourcing this function to TLGC was more efficient and cost-effective for us. We enjoyed our relationship with James and Ryan who were approachable, professional and very good at what they do."
Business Development Director
"I can't think of a single criticism of TLGC. Professional, flexible, successful. I'd give them 6* if I could!"
Director
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A Proven Approach to Outsourcing B2B Appointment Setting
We adhere to the BANT Sales Qualification Guide:
Diary Management & Follow-Up: Our appointment setting service includes comprehensive diary management and confirmation follow-ups—so you only spend time on qualified, confirmed meetings that matter.
We guarantee that the appointment is fully BANT qualified.
Budget
Do they have sufficient budget to buy your product or service? We verify that prospects have the financial capacity to invest in your product or service, focusing on budget readiness to maximise your ROI.
Authority
Do they have the authority to make the decision and buy from you? Our team targets decision-makers with purchasing power, ensuring your outbound appointment setting connects you directly with the right contacts.
Need
Do they have a need/requirement and what benefits would be derived? We identify prospects’ specific needs and the benefits they expect, so every meeting is relevant and aligned with your solution.
Timescales
When can they buy and what is their buying process? Understanding the buying timeline and process allows us to schedule appointments at the optimal moment, accelerating your sales cycle.
Why Choose The Lead Generation Company?
What is B2B appointment setting?
Our telemarketers schedule meetings or appointments with prospects, either in person or via video calls. This step is crucial in the sales process as it allows businesses to directly engage with their leads.
Do you manage the appointment setting from start to finish?
When we schedule a meeting with a qualified prospect, we arrange it for a time that’s convenient for you. If there’s a need to reschedule due to any reason, we handle all the rearrangements, so you don’t have to worry about it!
How do you manage appointment scheduling and calendar management?
We keep records and track the timing and types of appointments booked with the leads we generate. This ensures that your appointments proceed as planned, no matter what.
How do you handle objections and rejections during the appointment setting process?
Our dedicated and experienced telemarketers are skilled at addressing objections and rejections from prospects. We prioritise customer satisfaction and always strive to find solutions that benefit both you and them.
What role does follow-up play in B2B appointment setting?
It’s a crucial step, and if you’re not already doing so, you’re missing out! Sometimes, prospects forget to call back, reply to an email, or even attend a meeting. We keep track of all these aspects to ensure that when we do follow-up, prospects have the opportunity to witness the benefits your business can offer.
Book a call with us today
