B2B Appointment Setting Services That Delivers
Looking for a trusted, multi-award-winning B2B appointment setting service in the UK? You’ve come to the right place.
At The Lead Generation Company, we specialise in outbound B2B appointment setting that connects your sales team with key decision-makers. Our proven strategies help generate high-quality B2B leads and convert them into fully qualified sales appointments that drive your business forward.
Every campaign we run is tailored to your goals. We ensure each appointment meets your specific criteria—no time wasted, just sales-ready opportunities. Acting as a seamless extension of your sales team, we handle the entire lead generation and appointment setting process so your team can focus on closing deals and generating revenue.
What Our Clients Say:
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A Proven Approach to Outsourcing B2B Appointment Setting
We adhere to the BANT Sales Qualification Guide:
Diary Management & Follow-Up: Our appointment setting service includes comprehensive diary management and confirmation follow-ups—so you only spend time on qualified, confirmed meetings that matter.
We guarantee that the appointment is fully BANT qualified.
Budget
Do they have sufficient budget to buy your product or service? We verify that prospects have the financial capacity to invest in your product or service, focusing on budget readiness to maximise your ROI.
Authority
Do they have the authority to make the decision and buy from you? Our team targets decision-makers with purchasing power, ensuring your outbound appointment setting connects you directly with the right contacts.
Need
Do they have a need/requirement and what benefits would be derived? We identify prospects’ specific needs and the benefits they expect, so every meeting is relevant and aligned with your solution.
Timescales
When can they buy and what is their buying process? Understanding the buying timeline and process allows us to schedule appointments at the optimal moment, accelerating your sales cycle.
Why Choose The Lead Generation Company?
What is B2B appointment setting?
Our telemarketers schedule meetings or appointments with prospects, either in person or via video calls. This step is crucial in the sales process as it allows businesses to directly engage with their leads.
Do you manage the appointment setting from start to finish?
When we schedule a meeting with a qualified prospect, we arrange it for a time that’s convenient for you. If there’s a need to reschedule due to any reason, we handle all the rearrangements, so you don’t have to worry about it!
How do you manage appointment scheduling and calendar management?
We keep records and track the timing and types of appointments booked with the leads we generate. This ensures that your appointments proceed as planned, no matter what.
How do you handle objections and rejections during the appointment setting process?
Our dedicated and experienced telemarketers are skilled at addressing objections and rejections from prospects. We prioritise customer satisfaction and always strive to find solutions that benefit both you and them.
What role does follow-up play in B2B appointment setting?
It’s a crucial step, and if you’re not already doing so, you’re missing out! Sometimes, prospects forget to call back, reply to an email, or even attend a meeting. We keep track of all these aspects to ensure that when we do follow-up, prospects have the opportunity to witness the benefits your business can offer.
Book a call with us today