Our Expert B2B Telemarketing Team
Looking for a trusted B2B telemarketing company to boost your sales pipeline? Our award-winning in-house team delivers industry-leading B2B telesales and outbound lead generation services tailored to your business goals.
As one of the top telemarketing companies in the UK, we specialise in generating pre-qualified sales leads that drive real ROI. When you work with us, you’re partnering with a team of full-time B2B telemarketers—each with an average of 11+ years’ experience in outbound telemarketing and business development.
We’re experts at delivering high-quality results across a wide range of industries. Whether it’s face-to-face appointments, video meetings, sales calls, or event registrations, our B2B telemarketing specialists know how to engage decision-makers and deliver qualified leads that convert.
What Our Clients Say:
"Great service and results from the team. They clearly understand our market and our service and how to get results."
Business Development Director
"We were very impressed by the strategy proposed by The Lead Generation Company. It worked. We successfully launched three new regional chairs and our Chairpersons were delighted with the quality and quantity of leads that were generated"
Marketing Campaign Manager
"The Lead Generation Company (TLGC) have done a great job! The quality of the results is superb and I realize that you (TLGC) have put a lot of effort into it to get the required result. We would highly recommend them."
Vice President
"Both the quality and the quantity of appointments and leads generated has been excellent from day 1. That’s why we awarded The Lead Generation Company the longer term contract. We would highly recommend them."
Marketing Director
"The Lead Genration Company had an excellent understanding of our business. Their ability to identify and speak with the decision maker is excellent. The results from the Lead Generation Company have been superb."
Marketing Manager
"Excellent support again and I would like to say how pleased we are with the level of professionalism and the results you are getting for us! I know I speak for the whole team when I say it’s a pleasure to work with you and your colleagues."
Commercial Director UK
"The results were way above our expectations. We have used other companies before and the results were poor. However, they (TLGC) started to produce results in day 1 and sustained this throughout the campaign"
EMEA Marketing Manager
"The results speak for themselves. We are continually getting high quality appointments which are then quickly converting into profitable revenue for the business. Would not hesitate to recommend them."
Commercial Director
"Our expectations were completely surpassed. No other single organization we have worked with has managed to produce such a brilliant result for us. Everything was tailored to our needs and the levels of service were without fault."
Founder & CEO
"The approach proposed to us was something we have never heard of. However, this was quickly dispelled as the quantity of appointments, leads and quote requests started to happen very quickly."
EMEA Channel Manager
"The time the team took to add value to our campaign was first class. It took us nearly two hours to try and articulate our new product and they came back with it perfectly summarized in two sentences. Would not hesitate to recommend them."
CEO
"The response surpassed our expectations. We ended up with a customer base of relevant leads keen to talk and do business with us. I am sure that the telephone manner of their staff was instrumental in getting these leads."
Managing Director
"The Lead Generation Company (TLGC) have done a great job! The quality of the results is superb and I realize that you (TLGC) have put a lot of effort into it to get the required result. We would highly recommend them."
Vice President
"TLGC have been integral to iBabs swift expansion in the UK and Ireland. They rose to the challenge of picking up any English language enquiries for iBabs therefore have generated sales in the US, Singapore and even Uganda for us.”
Head of Global Sales & Marketing
"The main benefit of working with TLGC is their professionalism throughout, they took the time to fully understand our business. The leads we have got are very well qualified and happy we've got some new accounts from these leads already!"
National HORECA Manager
"The digital team handled our campaign exceptionally, scheduling a weekly call for us to run through WoW performance, on top of answering any of our daily questions via email. I’d recommend The Lead Generation Company to anyone looking to achieve great results with quality service.”
Business Development Manager
"Great experience with the digital team, they transformed our account from a small Google spend of a few thousand a month to 5/6 figure spends, whilst maintaining great profit margins. Thanks for all your hard work!”
Director
"The Lead Generation Company are a pleasure to work with, flexible in their approach and provides many different options for lead generation. Perfect for our needs and highly recommend."
Director
"The team at TLGC were quality from the start. A simple onboarding process; excellent research and engaging people. Really engaging people who know how to develop and encourage. I have no hesitation in recommending them!!"
Director
"We approached The Lead Generation Company following the launch of a new SaaS product. We were looking for help with generating leads/sales and quickly built a healthy pipeline as a result of their telephone outreach and a LinkedIn campaign. As an early stage start-up, we found that outsourcing this function to TLGC was more efficient and cost-effective for us. We enjoyed our relationship with James and Ryan who were approachable, professional and very good at what they do."
Business Development Director
"I can't think of a single criticism of TLGC. Professional, flexible, successful. I'd give them 6* if I could!"
Director
Book a call with us today
Generating The Perfect Sales Leads for You
By outsourcing telemarketing to us, a premier telemarketing service, we can represent your brand in a positive and professional manner. We are more than a telesales agency; we are partners in your growth.
Onboarding
Our tried and tested process of ‘getting up to speed’ on your business will cover the following: an outline of the pitch, objections we’re likely to face, ways to overcome these objections, and open questions we should be asking.
Lead Qualification Criteria
We work with your business to identify your idea of an ideal lead. We adhere to the BANT system for qualified leads: Budget, Authority, Need, & Timescales.
Diary Management
We provide full diary management, sending prospects diary invites and monitoring diary acceptances. Managing your sales team’s diary & sales appointments is a part of our comprehensive telemarketing services.
CRM Integration
Using your own CRM Platform (or our own), we can use HubSpot, Salesforce, or Excel spreadsheets to manage and monitor the campaign effectively.
Reporting
We are 100% transparent when it comes to reporting, including full Statistics (number of calls, number of contacts) and Narrative (market feedback, objections, issues, reasons for people saying no).
Repeat
Great sales leads start generating new business very quickly. Keep your campaign going with our B2B telemarketing services to ensure you maximise your Return on Investment (ROI).
01
People
Our people know their stuff, and we guarantee that our lead telemarketing team has a wealth of experience and dedication. Averaging 11 years in B2B lead generation and with an average age of 35, our full-time, in-house team is our most valuable asset.
02
Winning Strategy
Our services span Outbound Lead Generation, Telemarketing, and Appointment Setting. We tailor strategies to your needs, which ensures a winning combination for generating quality sales leads and appointments.
03
Data
With 98% accurate B2B data, we offer the flexibility to cleanse and use your current data, or create customised data sets to meet your criteria. It’s a win-win situation!
Why Choose The Lead Generation Company?
What is B2B telemarketing?
B2B telemarketing is a budget-friendly tactic where outbound calls are made to promote a service or product to a specific ideal customer profile (ICP). The goal? To guide prospects through the sales funnel. We’re here to boost brand recognition, nurture prospects, and vet leads before sending them your way.
Do you deal with B2B and B2C telemarketing?
Our services are exclusively designed for clients who want to utilise telemarketing to reach B2B businesses within any sector.
Why should I outsource my B2B telemarketing?
B2B telemarketing covers a lot of ground, from research to nurturing and GDPR compliance. Doing it all in-house can be overwhelming. Our expert team handle everything, from data sourcing to setting appointments with high-quality leads. We can save you time to focus on other commitments whilst helping you smash your sales targets!
How can B2B telemarketing help generate sales?
Partnering with a reputable B2B lead generation agency sets the stage for success. We specialise in refining your target market, ensuring we focus on businesses that align with your product or service. Plus, we meticulously qualify each lead using the BANT method, maximising their conversion potential.
What's the difference between inbound and outbound telemarketing?
Inbound telemarketing handles calls initiated by prospects, focusing on answering questions and providing a positive customer experience. On the other hand, outbound telemarketing involves representatives getting past the gatekeepers, initiating the conversation with decision makers by pitching your product or service, as well as carrying out email follow-ups.
Book a call with us today
