b2b telemarketing

The Advantages of Using Telemarketing in Your B2B Marketing Strategy

Why should you think about incorporating telemarketing into your B2B marketing strategy? This blog explains how B2B telemarketing will lift the brand beyond and above ‘digital only’ rival strategies, holding you top of mind with decision-makers by adding a real-world bond through human conversation. Brand Awareness Although several telemarketing campaigns are designed to generate leads […]

telemarketing lead generation

How To Utilise Telemarketing Lead Generation

What Is Telemarketing Lead Generation? Telemarketing lead generation is a phone-based sales process when an agent, who works for either an agency or  B2B lead generation company. The primary goal of telemarketing lead generation is to sell products or services to ‘prospects’ using data provided by a company’s marketing department and generate qualified leads and […]

B2B Telemarketing Company

B2B Telemarketing Company

What Is A B2B Telemarketing Company? B2B telemarketing occurs when an agency contacts a company on behalf of a client to market or sell its goods or services to build a relationship. Companies use these calls to express the importance of their product or service, solicit reviews, and determine the next steps in establishing a […]

Telemarketing Services Can Grow Your Business

Telemarketing services are often now viewed as a service which is outdated and a service which rarely provides excellent results for brands. You could argue that this isn’t necessarily incorrect, with telemarketing now harder to effectively perform than ever before. Voicemail machines and receptionists under strict instructions not to pass sales calls through to management […]

B2B Telemarketing: 4 Steps to Success

Telemarketing is an exciting yet challenging lead generation tool. Appointment setting and generating qualified leads is a fantastic skill and with perseverance and experience, it becomes a truly effective way to generate a healthy Return on Investment. Our article discusses how to get the best out of your b2b telemarketing efforts using the BANT framework. […]