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Social media has proved to be a priceless marketing platform for businesses all over the world. One, in particular, LinkedIn, is entirely dedicated to B2B networking. This is where businesses come to meet other businesses in need of their products and services. It is so effective that it accounts for 50% of all social referral traffic to B2B websites, and over 90% of marketers swear that it is the ultimate platform to find quality content.

However, it takes a smart strategy to harness the benefits of LinkedIn for B2B marketing. Here are 5 tips that smart marketers live by.

Cover All the Basics

The first thing you will need is a page for your company. This page should tell interested businesses everything they need to know about you. As such, ensure that you cover all the basics: your brand name, industry, products and services offered, contact details, and anything you may consider relevant. The goal is to convince businesses that visit your profile that you are capable of meeting their needs and solving their problems.

Every smart marketer agrees that it takes some extra effort to gain attention and stand out from the competition. You can afford this at LinkedIn by utilizing the platform’s premium features that will allow you to add images, videos, graphics, and other outstanding content that will bring your brand to life.

Identify Your Target Audience

Marketers around the world have discovered LinkedIn’s lead generation capabilities. The network has over 500 million members, and every passing second sees two more new subscribers join the platform. This is good as it means greater exposure, but then not everyone may be relevant to your business, to ensure effective business to business marketing you will need to narrow down your target.

One way to narrow down your audience is by using detailed personas that are relevant to your business. Premium features such as premium search filters also come in handy as you can narrow down your searches based on factors such as company size and interests and generate many more results.

Keep Your Content Relevant and Engaging

Content marketing is vital when it comes to LinkedIn. The content you post on your LinkedIn profile should speak to your audience. At the very least it should be relevant to your audience’s interests – it should answer their questions and offer solutions to their problems. It should also be engaging and enjoyable to read; so much so that your audience should feel obliged to share it with their networks and thus maximize your reach and brand visibility.

The content on your page should be varied to stand out and appeal to your visitors’ varying tastes and preferences. Utilise written articles with varying, insightful topics such as how-to-tips, audio files, eBooks, pictures, graphics, and videos, among others.

Generate Those Leads

With the above three factors covered it should now be easy to generate those leads. Lead generation should be done in steps.

Start by defining your lead qualification criteria – this will aid in pinpointing your targets and get you to focus on making your efforts profitable. Go on to define the profile of decision makers among your target audience.

Once this is done proceed to the crucial step of making a connection via the platform. It goes without saying that you should be professional and polite for a good impression. You should also personalise your approach and give a detailed reason as to why you wish to connect with the other business so as not to come off as spam.

If all goes well go on and deliver a direct follow-up and initiate the conversation. This should hopefully get you an appointment confirmation.

Integrate, Integrate, Integrate!

An integrated marketing strategy is vital if you wish to maximize your reach and boost your brand’s visibility. As such, ensure that the content on your LinkedIn page is available in all other related channels including InMail, LinkedIn Ads, Sales Navigator, Lead Gen Form, and Sponsored Content.

Let Us Put You On the Map!

At The Lead Generation Company, we are experts in generating quality, lucrative business to business marketing leads on LinkedIn. We utilise the best of this awesome platform to boost our clients’ brands’ visibility and maximize their reach.

We will do the same for your business – just get in touch, let us know what you need, and leave the rest to us!

The Lead Generation Company

Follow the tips we have mentioned here and you are sure to see your sales soar. To learn more about B2B lead generation support – get in touch.

To know more about our products and services, contact us today on 0333 344 3470, email:

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