Case Study: ActionCOACH

Helping Businesses See Their Growth Potential   

ActionCOACH is the largest and most successful business coaching franchise in the world. Founded in 1993 and more than two decades later the company is still thriving and helping client companies around the world grow their business. ActionCOACH has goals to have “a coach in every business” and to spread “abundance through business re-education” globally. By showing business owners how to get more time, build better teams and increase their ROI and bottom line, ActionCOACH has grown to be the number one business coaching company globally.

ActionCOACH has been a client of The Lead Generation Company since November 2018 and their aim in working with us is to achieve three appointments set per week with qualified leads. With our knowledge and expertise in TelemarketingAppointment SettingLinkedIn Outreach and Hyper Personalisation, we knew we could achieve their goal. We conducted an onboarding meeting with Andrew Goldberg from ActionCOACH and got up to speed with their business, covering all details such as objections, what the pitch is and what they would classify as a qualified lead. A qualified lead for ActionCOACH is an owner, managing director, CEO, or director who is responsible for business growth and has a business turnover of over £500K.

The Challenge:

ActionCOACH is in a niche market and only appeals to a certain amount of people therefore the challenge that TLGC faced was to reach the correct prospects that align with Andy Goldberg’s aim of the campaign. ActionCoach’s has many competitors, however, ActionCOACH has so many advantages and unique selling points that are far better than competitors.

ActionCOACH has a system that has been tried, tested, improved, and proven over 25 years, and have worked with tens of thousands of business in the UK.

When our team started the campaign it was clear there was always a gatekeeper in the way between us and the decision-maker. As our aim was to reach the CEO and directors of companies we would have to navigate by managers or personal assistants.

2020 began and another global challenge arose, Covid-19. The world was experiencing extraordinary amounts of uncertainty and during this time the TLGC team remained confident and resilient throughout for our clients, As our staff moved from the office to home working we continued to provide quality leads for ActionCOACH however we had to change our appointment approach as face to face meetings were cancelled for the foreseeable future.

The Lead Generation Company Solution

We used our data to source potential leads for ActionCOACH, as with our data you get 98% accuracy guarantee. For our team at The Lead Generation Company, getting past the gatekeeper is simple if you have the know-how and experience. Our team approached the calls with confidence and understanding that the gatekeeper has a job to do and building a rapport with them will encourage them to forward us to their director or CEO.

We demonstrated our knowledge about ActionCOACH and saved our pitch for the decision-maker. Once we had the details for the decision-maker we contacted them through our Telemarketing and LinkedIn campaign. Working with Andy we adhered to the brand’s guidelines and we also identified the correct criteria for the qualified leads using our BANT system – Budget, Authority, Need & Timescales. We helped manage Andy’s diary but sending prospect diary invites and monitoring the acceptance daily. When starting the campaign back in 2018, Andy preferred face to face meetings to be arranged with qualified leads but as the Covid pandemic hit we had to pivot our approach and arranged the meetings to be conducted virtually using Webex.

We have recently added our new service Hyper Personalisation to ActionCOACH’s campaign. This new service allows us to reach the target audience in a more intimate way which makes our campaigns stand out from the crowd by using personalised images and gifs. So far this part of the campaign is showing significant engagement.

We are 100% transparent with all our clients and ActionCOACH is no different. When reporting their monthly analytics we include their full statistics and lead dashboard, showing how many calls and leads we have achieved for them that month. We also include in all reports our narrative on market feedback, any objections and any issues. Each month we repeat our campaign process as we achieve quality sales leads for ActionCOACH and ensure we deliver maximum return on investment.

Campaign Results

Since the start of our campaigns with ActionCOACH in November 2018, we have successfully achieved:


Leads Generated for ActionCOACH


What the client said…

I first started working with The Lead Generation Company at the end of 2018 and 2019 was my best year ever – we are continuing to grow with their help. I have a single point of contact, my campaign manager, who I speak with every week ensuring I’m getting my desired results and my campaigns are constantly being reviewed and tweaked.

I don’t see The Lead Generation Company as a supplier to me, they are my marketing partner, they are my marketing department!”

Andrew Goldberg
Owner & Business Coach


Over the last 3 years of working with ActionCOACH, we have been an integral part of their growth and delighted to be partnering and supporting them with their sales. We were aware when the campaign started how niche the market is but knew with our team’s expertise we would get Andy the results he wanted.

ActionCOACH is one of our longest clients and we love generating quality leads for them. We see all our clients as partners and Andy from ActionCOACH is no different as he treats us as his extended marketing team. This not only builds a long-lasting relationship but a good communication funnel. Our work with ActionCOACH continues as we proceed to provide quality sales leads which will hopefully convert into clients for Andy.

If you are looking for a lead generation partner to help you smash your sales, our talented staff will be the perfect fit for you. At the Lead Generation Company, we have a highly skilled team of B2B telemarketers who live and breathe great sales.

With an average of 11 years Lead Generation experience, we have the necessary life experience to talk to our leads in an authoritative and professional manner, and we use structured conversations instead of scripts so we are extremely responsive and agile in responding to your prospects’ needs. Get in touch with us today to find out how we can help your business!