5 Tips for Giving a Convincing Winning Pitch
Your sales pitch is an integral part of the sales cycle. The effectiveness of your sales pitch determines the success of your sales efforts. If it contains valuable information that the client is looking for and has enough persuasion power then you are likely to close your sales deal successfully and transform your prospect into a customer.
However, creating and delivering a winning sales pitch is not as easy as it sounds. You not only have to make it sound genuine but also ensure that it contains all the relevant information in a not-so-boring manner. To help you create and deliver an effective sales pitch, we are listing some tips here. Use these tips to deliver a winning sales pitch and achieve your sales and revenue targets.
Don’t Sound Salesy
This may sound surprising to many sales people out there, but the truth is that most clients turn down offers from a sales person who sound too salesy. Therefore, make sure that you don’t sound too pushy or salesy or you may have to face a polite decline from your client. This can be done by starting your sales pitch with a little informal introduction or by allowing the client to ask questions during your sales presentation.
Use the Hook
In B2B sales, sales people are often required to deliver their sales pitch through an email or newsletter. This can prove to be a challenging situation as you can no longer rely on your communication skills to enhance the effectiveness of your sales pitch. Therefore, use the subject line or the opening sentence of your email as a hook to capture your prospect’s attention. Make sure that it is creative enough for you to grab the attention of your client at the first sight and has the information they are looking for.
Present a Solution
Businesses today receive dozens of cold calls from different companies every day. Therefore, companies that fail to present a valuable product to them are likely to face a rejection. In order to avoid this, research the company you want to target. Identify a problem they face in their day to day operations and present your product as a solution to the problem.
Support Your Claim with Numbers
This is particularly useful in B2B sales. Businesses are more likely to trust companies that back their claims with facts and figures. Make sure that all the benefits of your product or service is supported by concrete numbers. Tell your prospects about how your product or service has helped your clients achieve great results or have helped them improve their business performance.
Failure to follow up with the client after sending them a sales newsletter or email can cost you a successful sales deal. Therefore, if you don’t hear back from the prospect, call them. Don’t stop after the first attempt because research shows that about 30% clients respond after several follow-up attempts.
Using these tips you can develop and deliver an effective sales pitch. If you want to know more about lead generation or our b2b telemarketing services, why not get in touch.
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Follow the tips we have mentioned here and you are sure to see your sales soar. To learn more about B2B sales, contact The Lead Generation Company at 0844 415 2500.