It’s not what you do, it’s the way that you do it

So at the start of the year you created a marketing strategy, you looked at current trends, reviewed your budget and decided on your course of action. We are now in the third quarter of the year and it’s time to start looking at whether or not we are up or down from last year ….sound familiar?

We speak with a lot of companies who tell us that they are already “doing” marketing, usually in the form of social media, email and print marketing, and now more commonly using content marketing. But we also find that each type of marketing is being carried out as an individual project rather than bringing everything together as a whole, just like the loose pieces of a jigsaw. Here at The Lead Generation Company we can help your business not just to “do” marketing but to do it in a way that will complete the jigsaw and bring everything together so that it all makes sense.

It is a common situation amongst companies of all shapes and sizes, where they find it difficult to justify having a full-time marketing resource in-house; it therefore falls to the business owner or senior management team to be responsible for this. On one hand this is good because they are the people who know the business but on the other it often leads to inconsistency and a lack of structured approach.

We Can Help

This is where The Lead Generation Company can help. We can take all of the elements of your marketing plan and gel them together to build a structured approach that runs smoothly and ensures that opportunities are maximised and don’t fall through the cracks. In simple terms we don’t just “do” we deliver!

Through a combination of new and traditional marketing methods we are actively delivering tangible results for all of our clients. Many would say that B2B telemarketing and social media are like oil and water and that they won’t ever mix. However we believe that people just prefer to tackle them separately.

We work on the basis that building relationships and giving your prospects a glimpse of who they could be working with is the way to develop your sales pipeline and we use social media including LinkedIn and Twitter to start this process and we develop it using telemarketing, and it’s working!

We would be happy to discuss how our methods could support your business.

0333 344 3470 info@theleadgenerationcompany.co.uk www.theleadgenertioncompany.co.uk

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