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How Linkedin Advertising and Outreach Can Improve Your B2B Leads

Operating as a social network for professionals, Linkedin offers a variety of benefits to its users. Linkedin enables professionals to connect with others on a global scale. By utilising Linkedin as a marketing tool you can enhance your overall campaign performance. Through providing opportunities to grow your brand’s visibility across target audiences and establish B2B relationships, integrating Linkedin into your B2B marketing strategy can bring a multitude of advantages to your telemarketing campaigns. 


Linkedin offers brands ample opportunity to reach their target audience and interact with their desired decision-makers. This social network allows for ultra specific advertising targeting with criteria such as Job Titles, Industries, Company Size, Education Level, Location and more. After identifying your desired audience, Linkedin then grants you the opportunity to go one step further by creating lookalike audiences. This sets the goal of finding new users who are most like your key converting audiences, typically this can be a huge factor in B2B lead generation success.


The aim of a Linkedin campaign is to generate interest which will then encourage appointment setting leading to solid B2B lead generation. Through Linkedin’s specific targeting options you can quickly attract the attention of decision-makers. Along with specifically targeted advertisements, Linkedin offers other potential routes to generating brand awareness among your desired audience. While the aim of your B2B telemarketing campaign is to reach key decision-makers, we encourage you to use your Linkedin networking to establish connections with peers across your industry/sector. By doing so, you lay foundations of trust as with the initial communication your new connection will investigate your brand potentially exploring mutual connections and develop a clearer picture of your profile. 

To increase your response ratio, we believe you should personalise your connection requests with specified messages – (ensuring these are not too salesy). This personalisation shows your interest in their brand and demonstrates the importance behind the connection – (reducing the chance of your connection request being ignored or declined) – providing ground to establish stronger relationships as a consequence of encouraged interaction. 

Linkedin Presence

Your brand’s Linkedin page, along with your employees’ Linkedin profiles must exhibit your brand’s personality and effectively demonstrate it’s position in the industry. Effectively positioning your brand in the market can be done in a number of ways. By being active and delivering content which demonstrates your

brand’s expert knowledge of topics such as the industry, market, services etc. This displays your brand as one which is authoritative and knowledgeable, ultimately, this strongly assists the success of your B2B telemarketing campaign and encourages qualified appointment setting. 

Establishing a strong Linkedin presence which will, in turn, benefit your B2B telemarketing requires your brand to interact with others. This can involve becoming members of groups related to your industry or engaging with content others share via likes, comments etc. These engagements show your brand is alive and ready – assisting your brand perception, leading to campaign success.


Utilising Linkedin requires your brand to be visible. This social network provides your brand with powerful opportunities to establish connections and build relationships which later benefit your B2B telemarketing campaign, encouraging appointment setting. Warming up your prospects via Linkedin before contacting them for your B2B telemarketing campaign strengthens your brand awareness and perceptions, meaning your B2B telemarketing campaign is then better received. Consequently, this leads to your campaign experiencing better results. 

The Lead Generation Company

To know more about how B2B Telemarketing and LinkedIn outreach and advertising can help your business along with information about our products and services, contact us today on 0333 344 3470, email: and LinkedIn outreach and advertising can help your business along with information about our products and services, contact us today on 0333 344 3470, email: