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How to find the right outsourcer

‘Outsourcing’: A practice used by different companies to reduce costs by transferring portions of work to outside suppliers rather than completing it internally.

So you have identified a need to outsource a portion of your business, this could be sales, lead generation, appointment setting or many other areas, now you have to find a company that you can work with, and this is where things get a bit difficult!

The process of outsourcing can be a highly effective strategy when done properly but if you can’t find the right partner it can also turn out to be a really bad experience. We’ve developed some top tips to help with your search in finding the best solution for your business.

Choose the right activities to outsource:

If your aim is to increase revenue by increasing sales, and you have a sales team who can close deals then you may not want to outsource the sales function, however if their time is being wasted on lead nurturing or database cleansing then this is where to need to put your focus and partner with a specialist in B2B databases.

Do your research:

The outsourcer that you choose should ultimately become an extension of your business. This is why it’s imperative that you do your research and find out as much as you can. Read others feedback, reviews and testimonials. If you can’t find any reviews then the best thing to do is ask for references from other companies that they work with. An experienced outsourcer will not be phased by this and will expect you to do your research beforehand, so don’t be afraid to ask as many questions as you can think of.

Interview Carefully:

In most cases you will be monitoring the outsourcers activity from a distance, so the interview process is your one opportunity to really get a good feel and to get to know them. Take your time in talking to them until to really feel comfortable. Don’t be afraid to listen to your gut.

Have Clear Objectives:

Like any part of your business it’s essential to have clear objectives, but even more so when you are bringing on a contractor. Setting clear objectives from the start and communicating exactly what you need and ensuring that lines of communication are open at all times will go a long way to ensuring that relationships don’t break down if you receive a failing report, but it also ensures that the contractor has the best opportunity for success if they have a clear understanding of the overall goal!

Ensure Transparency:

Since you are putting your trust in an outsourcer, and since the work takes place out of sight, it’s important to that you put practices in place to ensure transparency. Setting regular meetings to discuss key elements of your project allow for feedback to be given and changes to be made quickly when necessary. If you feel that you aren’t getting enough feedback then ask for more.

Our top tips for selecting an outsourcer will give you the help you need to ensure that you have the best chance of success. Here at The Lead Generation Company we have been working with a wide variety of companies in many different business sectors to ensure the success of their outsourced campaigns, whether it be appointment setting or telemarketing trainingbut it’s through this experience that we know what you need to look for in an outsourcer.

Our business is built on two founding principles – 1. Always do a good job for a client, and 2. Only grow by finding and attracting quality talent; and it’s those principles that set us apart from most.

The Lead Generation Company

The Lead Generation Company can help you generate more leads, convert these into appointments and increase your conversion rates.

To know more about our products and services, contact us today on 0333 344 3470, email

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Twitter: @theleadgencomp

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