Digital Marketing

Digital Marketing and Inbound Marketing
Everything we do is focussed on generating more leads for you.
Fact: 89% of B2B marketers are using digital marketing to increase leads and drive their brand forward.
Digital & inbound marketing is rocket fuel for your business’ growth. It is an outstanding tool to generate you new sales leads.
More leads = more sales = more profits.
When used correctly digital marketing can really turbocharge your sales pipeline. However, in a digital world this is getting more and more complex. What keywords to use, how to optimise your click through rate, do you use broad match modifier etc etc.
It’s not easy, in fact it’s pretty complex!

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Our Experience Gets You Results

At The Lead Generation Company we have the experience and the tools to deliver results faster than you may expect. How? We use the latest tools and techniques on a daily basis to deliver results for clients across all industries and sectors. Our track record proves just how well our approach works. Let us make it work for you too.

What to expect:

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More inbound enquiries via phonecalls and complete forms online

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More engagement with your target audience

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More leads with a higher conversion rate

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More sales

Fact: 85% of B2B marketers say lead generation is their most important marketing goal.

Our range of services

Google AdWords & PPC

Fact: 64.6% of people click on Google ads when they are looking to buy.
Our PPC Management methods will help you acquire new customers; faster, in greater numbers and at a lower cost per conversion. We achieve this by constantly monitoring and optimising performance, ensuring that you always stay one step ahead of your competitors.

SEO

Fact: Google is responsible for 94% of total organic traffic.
It’s all about improving the quantity and quality of users visiting your website. Going beyond ‘old fashioned’ SEO we will ensure that your website is fully optimised, whilst also driving down costs related to PPC by greatly improving your ranking/position for organic results.

Content

Fact: 3X Content marketing gets three times more leads than paid search advertising.
Creating credible content for you through Blogs and White Papers that are highly relevant to your target audience, whilst being fully optimised for SEO/keywords. We then publish this via Social Media including LinkedIn, Twitter, Facebook and any other channels that will drive benefit for your B2B marketing campaigns.

Facebook

Fact: 74% of people say they use Facebook for professional purposes.
Relevancy is crucial on Social. We go beyond the standard lookalikes and custom audience targeting. We do this by creating bespoke multilayered audiences for each campaign, ensuring that your Brand is seen by users who are most likely to convert.

LinkedIn

Fact: 79% of B2B marketers see LinkedIn as an effective source of lead generation.
The opportunity to cut directly to the decision makers you’d most like to engage with your brand. Delivering sponsored content & InMail campaigns, retargeting your B2B audience and building your network are are just some of the elements we include in our LinkedIn campaigns.

Email

Fact: 75% of companies agree that email offers “excellent” to “good” ROI.
Done properly, Email campaigns can have a major influence on the success of your Digital Marketing Strategy. Using our in-house platform we can identify and prospect high volumes of people within your target market – all whilst maintaining GDPR compliance. We use a tried and tested email drip campaign to drive engagement and enquiries.

Delivery

At The Lead Generation Company we take Digital Marketing seriously, with an in house of team of experts we will work with you to define your strategy and ensure that your audience is reached effectively and cost efficiently. A clear ROI for you is at the centre of what we do.
We work across all key digital media – PPC, SEO, Social Media, Email and LinkedIn driving conversions as well as engagement on a huge scale.
Our transparent approach to digital marketing and inbound marketing means that we do not take any percentage of your media spend – allowing us to advise you on the best possible split and weighting of spend.

What makes us different?

As a multi award winning lead generation company we know exactly how to place your brand in front of the key decision makers in your target market. Live Learnings from our array of active campaigns are shared across our digital marketing team, ensuring that all activity and spend is focussed on the most relevant members of your target audience.

01.

Reporting

With clear and transparent reporting you have full insight into your digital marketing activity. You can see what is working, what is not working and then our recommendations to turn this around for you. We have regular catch up calls to go through performance to ensure your results and your ROI is optimised.

02.

We work with a variety of industries

The Lead Generation Company have delivered campaigns in almost every sector/industry. In order to achieve success in each of these areas, it’s essential that our approach is adaptable, agile and impactful. With this experience comes an ability to hit the ground running for new clients.

03.

Data

From social listening to insights and analysis, data is now the most valuable resource on the planet. We grasp all live learnings from our campaigns, ensuring that each tweak and adjustment is driven by data. Are you taking advantage of the huge potential your data holds?

See how…

We can help you

Please use the form below to request more information and we will get back to you within 7 working hours.

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