IBabs Case Study

Case Study: iBabs 

Helping Grow A Game-Changing App


The Challenge:

iBabs is a slick platform and easy to navigate, also not forgetting a 5th of the cost of some of their competitors so our team going on the phones and sending email campaigns discussing to potential clients about all the benefits of the platform was the straightforward part. However, it was trying to discuss these benefits with the decision-maker, we found there to be a gatekeeper (middle man) between us and the decision-maker.

2020, another challenge arose that no one saw coming, Covid-19. The world was experiencing extraordinary amounts of uncertainty and during this time the TLGC team remained confident and resilient throughout for our clients.

The Lead Generation Company Solution

Campaign Results

Since the start of our campaigns with iBabs in July 2018, we have successfully achieved:



Leads Generated for iBabs

What the client Said…

“iBabs, used by 2,000+ organisations in the Netherlands from the Ministries, Police, to charities, we wanted to emulate that success in the UK. Our marketing plan was to use call centres so tested some out and soon found TLGC. From the start, they took the time to understand our business and market through a variety of training sessions.

What stands out most has been the high quality of the leads and information provided to our sales managers. Our sales managers talk daily to the campaign manager and they work as a real team. TLGC have been integral to iBabs swift expansion in the UK and Ireland. They have also easily risen to the challenge of picking up any English language enquiries for iBabs so have generated sales in the US, Singapore and even Uganda for us.”

Richard Sealey
Head of Global Sales & Marketing


Spanning across 4 years we have been an integral part of iBab’s explosive growth and we are delighted to be partnering and supporting iBabs with their sales engagements. We were aware from the start it was a highly competitive market however knew our team’s expertise would get iBabs the results they wanted.

Within a short space of time working with iBabs, we rapidly got to grips with their business and started delivering exceptional sales opportunities and quality sales leads for their pipeline. iBabs is one of our longest clients and we love generating great results for them. We see our clients more like partners and as for iBabs they treat us like their extended sales team – this not only creates a good relationship but a great communication funnel. Our work with iBabs continues as we proceed to provide them with quality sales leads.

If you are looking for a lead generation partner to help you smash your sales, our talented staff will be the perfect fit for you. At the Lead Generation Company, we have a highly skilled team of B2B telemarketers who live and breathe great sales.

With an average of 11 years Lead Generation experience, we have the necessary life experience to talk to our leads in an authoritative and professional manner, and we use structured conversations instead of scripts so we are extremely responsive and agile in responding to your prospects’ needs. Get in touch with us today to find out how we can help your business!