Coffetek Case Study

Case Study: Coffetek

Brewing Up New Clients For Coffetek  

The Challenge:

Therefore, no need to use any tool, so this is a complete frictionless selection process for the consumer and gives Coffetek the competitive advantage as this is the type of adaptation needed for the new office environment. The TLGC team used this competitive advantage to help convince potential leads to use or switch over to Coffetek. 

Another challenge we faced was the big-name competitors of Coffetek, for example, Nescafe. Our team had to convince any companies with different machines to switch over and also seeking companies that don’t have these types of machines already in the workplace.

Coffetek is a slick machine and offers great value therefore our team going on the phones and sending email campaigns to potential customers discussing all the benefits was the straightforward part. However, it was trying to discuss these benefits with an influencer (e.g. Office Manager) or a decision-maker (e.g. Owner, MD or Founder), we found there to be a gatekeeper (middle-man) in the way. 

The Lead Generation Company Solution

Campaign Results

Since the start of our campaigns with Coffetek in November 2020, we have successfully achieved 2 high-quality leads per day and some have already converted into new customers for them.

Over

50%

Conversion Rate for Coffetek

Coofetek

What the client Said…

“We engaged with The Lead Generation Company in 2020 looking to generate a quick turnaround on lead generation for small B2B coffee roasters and coffee distributors. The main benefit of working with TLGC is their professionalism throughout.

They took the time to fully understand our business and understand the market. The leads we have got so far are very well qualified and happy we have got some new accounts from these leads already!”

Iain Milroy
National HORECA Manager
Coffetek

Conclusion

We are delighted to be working with Coffetek and within a short space of time our team have got to grips with their business and started generating exceptional sales opportunities and high quality leads for them. They were pleased with how well the leads were qualified and some of these leads have already converted into new accounts for Coffetek. 

We see our clients like partners and this is no different for Coffetek, as they treat us like their extended sales and marketing team which creates a great communication funnel and good relationship between us. Our campaigns with Coffetek continue and they are looking to hire a new member of their team very soon to specifically follow up on the leads that The Lead Generation Company provide them as they feel this will put them in a stronger position to activate more campaigns with us. 



If you are looking for a lead generation partner to help you smash your sales, our talented staff will be the perfect fit for you. At the Lead Generation Company, we have a highly skilled team of B2B telemarketers who live and breathe great sales.

With an average of 11 years Lead Generation experience, we have the necessary life experience to talk to our leads in an authoritative and professional manner, and we use structured conversations instead of scripts so we are extremely responsive and agile in responding to your prospects’ needs. Get in touch with us today to find out how we can help your business!