Account Based Marketing

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Account Based Marketing

“Quality over quantity”

Account-Based Marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a sector. With these targeted accounts, personalised campaigns are created to engage with each account based on your marketing message and the needs of the account.

86% of marketers report improved win rates with ABM

Benefits of Account Based Marketing:

• Personalised marketing approach
• Sales and marketing alignment
• Shorter sales cycle
• Clearer ROI
• Fewer wasted resources
• Builds customer relationships

For you, we can identify and reach high-value customers with the most effective Account-Based Marketing (ABM) expertise and tactics. We can start your sales process by selling directly to your best match, high-value accounts.

By implementing ABM your company would see a greater ROI and an increase in customer loyalty.

TLGC Account Based Marketing Cycle

With Account-Based Marketing, it’s more streamlined than a sales cycle. Focusing our efforts on specific high-value target accounts can save time and resources which means we can spend more time on the stages that positively impact your bottom line.

ABM ensures your target accounts are ideal for your business so you can quickly dive into building relationships.

Identify:
Identify Target Accounts

Identify >

Present:
Present personalised campaigns to the target accounts.

Present >

Close:
Close the target account and convert into a new customer.

Close >

Delight:
Delight your target account.

Delight >

Expand your business today with
Account Based Marketing

We can work on behalf of your business by taking the time to build trusting relationships with these high-value accounts which will, in turn,
expand your company and positively impact your bottom line.

Additionally, as we will personalise each communication with your high-value prospects this will create loyalty for your business over time and loyal customers.
Having loyal customers is your best asset as they will promote you and become brand advocates through referrals, networking and testimonials.

Contact us today and we can discuss the best Account-Based Marketing tactics we can provide for YOU.

Get in touch with us today

Our Clients

"The Lead Generation Company (TLGC) have done a great job! The quality of the results is superb and I realize that you (TLGC) have put a lot of effort into it to get the required result. We would highly recommend them."
Vice President
Markit

Markit

"The response surpassed our expectations. We ended up with a customer base of relevant leads keen to talk and do business with us. I am sure that the telephone manner of their staff was instrumental in getting these leads."
Managing Director
Yard Direct

Yard Direct

"The time the team took to add value to our campaign was first class. It took us nearly two hours to try and articulate our new product and they came back with it perfectly summarized in two sentences. Would not hesitate to recommend them."
CEO
Vyke

Vyke

"The approach proposed to us was something we have never heard of. However, this was quickly dispelled as the quantity of appointments, leads and quote requests started to happen very quickly."
EMEA Channel Manager
Barco

Barco

"Our expectations were completely surpassed. No other single organization we have worked with has managed to produce such a brilliant result for us. Everything was tailored to our needs and the levels of service were without fault."
Founder & CEO
Lean Kanban University

Lean Kanban University

"The results speak for themselves. We are continually getting high quality appointments which are then quickly converting into profitable revenue for the business. Would not hesitate to recommend them."
Commercial Director
ECUS

ECUS

"The results were way above our expectations. We have used other companies before and the results were poor. However, they (TLGC) started to produce results in day 1 and sustained this throughout the campaign"
EMEA Marketing Manager
OpenLink

OpenLink

"Excellent support again and I would like to say how pleased we are with the level of professionalism and the results you are getting for us! I know I speak for the whole team when I say it’s a pleasure to work with you and your colleagues."
Commercial Director UK
DNV GL

DNV GL

"The Lead Genration Company had an excellent understanding of our business. Their ability to identify and speak with the decision maker is excellent. The results from the Lead Generation Company have been superb."
Marketing Manager
Aganto

Aganto

"Both the quality and the quantity of appointments and leads generated has been excellent from day 1. That’s why we awarded The Lead Generation Company the longer term contract. We would highly recommend them."
Marketing Director
Rivo