Day: September 27, 2018

How to make gatekeepers your ally

No matter how skillfully a telemarketing campaign is devised, it will certainly fall flat if sales representatives can’t get through gatekeepers. In marketing terms, gatekeepers are those individuals who call the shots on putting through any unsolicited call or message to the decision-makers. Gatekeepers can be receptionists, personal assistants, secretaries etc. For that matter, getting […]