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5 Benefits of Telemarketing

Category: | Posted on 15/06/2017

While digital marketing can play wonders in terms of effective lead generation, you must never forget what having a relevant and useful connection with your prospective client will do for you. This is where telemarketing comes into play…

benefits 5Here are 5 benefits of telemarketing that we believe are important:

1.Telemarketing calls can be really effective

It’s often thought that telemarketing calls are ineffective as there are people who tend to shut off before listening to what the caller has to say. While this can be true,, telemarketing can still have a great impact on lead generation as it opens doors and creates contacts that otherwise wouldn’t have existed.

2. B2B Telemarketing is a great way to expand

When doing B2B Telemarketing, you already have an advantage because of the hours that the business will be open – they’re more likely to be around to pick up the phone at the same time you’re calling. Also when contacting other businesses, they are more likely to be open to hearing you out and and weighing up their options.

3. Patience pays offbe patient

It can take a while for B2B telemarketing to generate effective results, but with a lot of perseverance, you’ll get results. It’s a numbers game, so when it comes to telemarketing, persistence is the key to success.

4.Telemarketing allows a more personal communication

While social media is extremely popular, it doesn’t have the same capacity to make a person feel more connected than a phone call. This is where telemarketing techniques become more valuable and relevant – a phone call adds a personal touch!

5. Staying relevant paves way for telemarketing success

successful telemarketingThe chances of successful telemarketing are much greater when you are on the same page as your client. As a professional telesales marketer, you should always stay relevant when conversing with a potential client. You should be updating your techniques and conversation topics regularly!

 

These five pointers show just how important it is to make telemarketing an integral part of your marketing campaign. Successful telemarketing can provide benefits that are impossible to gain by relying solely on digital marketing. All you need to take care of is staying relevant and doing your homework!

 

The Lead Generation Company

Follow the tips we have mentioned here and you are sure to see your sales soar. To learn more about B2B lead generation support – get in touch.

To know more about our products and services, contact us today on 0333 344 3470 , email:info@theleadgenerationcompany.co.uk

Watch our videos:

https://vimeo.com/142607075

https://vimeo.com/180172696

LinkedIn: https://goo.gl/QRL3Kf

Twitter: @theleadgencomp

 

 



5 Ways Telemarketing Creates Lead Generation

Category: | Posted on 09/06/2017

Lead GenerationWhen it comes to generating leads, there are many different ways that allow effective contact generation. However, if you are looking to consistently increase your business sales, then telemarketing should be your main choice. This is because telemarketing is a fantastic method of targeting potential leads. There are two types of marketing that can be used for effective lead generation:

Outbound and Inbound Lead Generation

target audienceWith outbound lead generation, you will reach your target audience via email, direct mail, and telemarketing. With inbound lead generation, the buyer reaches the target audience themselves via online activity.

The best technique is to use a mixture of both types of marketing strategies, and the key to success here is finding the perfect balance for both your brand and industry.

So, what makes telemarketing so effective?

  1. A number of companies depend only on inbound marketing techniques to increase their sales, which can be risky as there’s no guarantee they’ll reach customers. However, telemarketing is a proactive approach and can help with the development of successful leads as you broaden your techniques.
  1. It’s possible to spend a huge sum of money on increasing your marketing game via social media. Often, this can be done in vain as it while it is fairly easy to gain followers, it can be a struggle to turn those followers into paying customers. With telemarketing, you’ll reap the benefits from your efforts.
  1. Telemarketing is the most traditional and reliable method of marketing. It has been used since way before digital marketing, and it can help to reach customers that would otherwise remain uncontacted.
  1. Telemarketers can bring around qualified leads which increase sales, as they will be directly involved in a conversation with the potential buyer, and they’ll know what the reservations of the buyers are and how to answer their most basic concerns.
  1. If you are a telemarketer and you have had business with a customer, it can be easier for you to follow up with them and provide a personal service. You’ll also have a better idea of how to cater to needs thanks to past experience.

SuccessThese are some basic reasons why telemarketing should always be an integral part of your marketing strategy. At The Lead Generation Company, we know what works and can help to make your business a succes

The Lead Generation Company

Follow the tips we have mentioned here and you are sure to see your sales soar. To learn more about B2B lead generation support – get in touch.

To know more about our products and services, contact us today on 0333 344 3470 email:info@theleadgenerationcompany.co.uk

Watch our videos:

https://vimeo.com/142607075

https://vimeo.com/180172696

LinkedIn: https://goo.gl/QRL3Kf

Twitter: @theleadgencomp



4 SEO Techniques to Improve Your Landing Page

Category: Uncategorized | Posted on 18/05/2017

In the current world of digital marketing, you must be easily visible to your prospective clients. If they cannot locate you easily, they will quickly move on to your more visible competitor. At The Lead Generation Company, we think it’s absolutely essential that you make use of the following SEO techniques.

Search Engine Optimisation

When an ordinary user runs a search by adding certain words on any search engineoptimisation, they are immediately provided with a list of results, which are supposed to be the most suitable for their needs. The purpose of search engine optimization (SEO) is to use digital marketing techniques to ensure that your landing page is among the top results when a potential customer searches for the product you are selling.

There are several factors included when it comes to SEO. Here are a few tips that will help you optimise your landing page as per SEO techniques:

1. Using Keywords in Your Title

When you create a page on your website, you should focus on the keywords in your title. If you use words related to your product in the title, the URL pathway to your landing page will include those keywords and help improve your SEO.

2. Using Keywords In The Text

keySimply using keywords in your title is not enough to create a significant link between your landing page and the most commonly added phrases in the search engines. To compensate for that, you are advised to add keyword phrases about your product in the text of your landing page and product pages as well. You need to make it clear so that search engines like Google register what products or services you are offering.

3. Social Media Sharing

Search engines are more likely to favour a page that is shared often on social media. When designing your landing page, you should create visible and attractive social share buttons (Facebook, Twitter, LinkedIn, Instagram etc). The greater the amount of shares your page gets, the greater your chance will be of being visible in search engine results.

4. Meta is Importantmeta

Meta is the language that you use to communicate directly to the search engines. Meta tags are highly important when it comes to optimising your landing page. Use a lot of significant terminologies and engaging material to create Meta tags, as well as the title and description. You should also use separate Meta tags for the images and ensure that your SEO efforts are readable for the search engines.

An interesting and attractive landing page is simply not enough anymore – you must be visible to your target audience first in order to beat the competition. These are important tips to use for increasing visibility on search engines, which will help to generate leads and return on investment.

The Lead Generation Company

Follow the tips we have mentioned here and you are sure to see your sales soar. To learn more about B2B lead generation support – get in touch.

To know more about our products and services, contact us today on +44 (0)844 415 2500, email:info@theleadgenerationcompany.co.uk

Watch our videos:

https://vimeo.com/142607075

https://vimeo.com/180172696

LinkedIn: https://goo.gl/QRL3Kf

Twitter: @theleadgencomp



5 Marketing Tactics for Effective Conversion

Category: Uncategorized | Posted on 11/05/2017

While bringing interested visitors to the landing page is an important step of lead generation, it is not the only part. In short, your work does not end with bringing traffic to your website – you must be able to convert the visitors too.

Here are a few useful marketing tactics to help you with effective conversions:

1. Be Unique

uniqueThe visitor has landed on your webpage and now they know the basics of your business. Therefore, this is not the time to start explaining to them about how the product works but rather, to tempt them by showing your uniqueness. Sell your product here by flaunting the features that show your excellence. Use your competitive advantage by including taglines and catchy phrases.

2. Be Limited

Another tactic that works with effective lead generation is instilling a sense of urgency in the potential customers. You can come up with exciting offers and make them more lucrative by adding a time limit.

3. Be Frank

Your job here is to provide the visitor with a list of benefits they will be receiving by investing in your product or service. Make sure that you are convincing as well as truthful.

4. Be Aware

awareThis is not exactly a marketing technique, but advice that can help you in the long run. You should always be aware of the details related to your business, including the following aspects:

5. Be Direct

directThis is all about calls to action. Design a colourful, exciting and tempting call to action to make sure that conversion happens. At the end of the day, it is all about convincing your potential customers to go for an offer they cannot refuse.

The Lead Generation Company

Follow the tips we have mentioned here and you are sure to see your sales soar. To learn more about B2B lead generation support – get in touch.

To know more about our products and services, contact us today on +44 (0)844 415 2500, email: info@theleadgenerationcompany.co.uk

Watch our videos:

LinkedIn: https://goo.gl/QRL3Kf

Twitter: @theleadgencomp



6 Landing Page Tips for Lead Generation

Category: Uncategorized | Posted on 04/05/2017

When it comes to improving your Revenue On Investment (ROI), there are many marketing techniques that can help you towards your goal. One major way to do it is to opt for an effective lead generation process, as an increase in the number of leads means an increase in sales. We advise that you optimise ylandingour landing page in order to increase your conversion rate and help you on your way to a better ROI!

Landing Page Design

It is highly important that your landing page is sufficiently user-friendly. The best way to increase chances of conversion is to make it extremely easy for the visitors to find the information they are looking for. If a user finds it hard to find relevant information on your web page, they are likely to switch to another, causing you to lose potential customers.

Here are some important tips which will help you to develop an effective landing page design:

1. Easy Navigation

RoutineDe-cluttering the landing page is the first most important factor. Avoid adding too much information, images, and other features. Instead, keep it simple and to the point, so the visitors will find exactly what they are looking for.

2. White Space

Leaving an empty space around the important content such as offers and calls to action will allow the visitors to focus more on the content. This is a great technique to draw the customer’s attention to your hooks and engage them.

3. Make Pointers

LeadsThe more readable the content is, the greater are the chances that it will successfully attract the prospects. To accommodate the visitors, which are usually scanners and skimmers, use bullet points to make your content easy to read.

4. Images

Adding a pleasant visual image to your landing page is a sure way to attract the attention of your prospects and increase the overall impact of your site. Your images should always be relevant and keeping in style with the tone of your website.

5. Add Colours

For effective lead generation, use contrasting colours on your landing page. The colours should always follow a theme to make sure that your landing page flows well with the rest of your website.Visual

6. Keep it above the fold

Most people do not tend to scroll down on a landing page unless they are really interested in the content. So, you have the first half of the screen to win their approval and you must do so quickly. Always keep the important and interesting information such as the call to action above the fold of the page to engage the visitors.

Make use of the above-mentioned tips to create an effective landing page design for effective lead generation and help you on your way to improving your ROI.

The Lead Generation Company

Follow the tips we have mentioned here and you are sure to see your sales soar. To learn more about B2B lead generation support – get in touch.

To know more about our products and services, contact us today on +44 (0)844 415 2500, email: info@theleadgenerationcompany.co.uk

Watch our videos:

LinkedIn: https://goo.gl/QRL3Kf

Twitter: @theleadgencomp



3 Ways to Generate Effective CTAs for Successful Lead Generation

Category: Uncategorized | Posted on 17/04/2017

In order to turn the traffic on your website into real leads, you need to encourage your visitors to engage with your site. The most common and effective method to do this is to generate an attractive and useful call to action button or buttons. Without an appropriate CTA, sales or leads won’t be generated and the traffic on your page will be of little use.

Taking in to consideration the important role a good CTA plays in generating leads for a business, we have listed some effective ways to help you strategically design them effectively:

1. Place the CTA in the F-Zone

F ZoneAccording to a famous study on eye tracking, people tend to scan the screen in a particular pattern. This pattern runs in an F-shape. The scrutiny of a web page will naturally start from the upper left corner and then it will move from left to right horizontally for at least two rows before scanning the content in a vertical stripe. It is advisable to add your CTA’s and interactive content in these portions to increase the chances of connecting your leads.

2. Creating a Visually Unique CTA

CTAWe know that it’s important to place a CTA in the line of the visitor’s vision, but you also need to ensure that the CTA is visually unique. A call to action that stands out from the rest of the web page in contrasting colours will catch the visitor’s attention quickly. You can also install sliding CTA’s which can increase the chances of engaging the visitor.

3. Mobile Friendly CTAsMobile Friendly

Nowadays, the majority of people use their phones for searching online while they’re on the move. Therefore, to ensure success for any business, you must have a website that is mobile friendly. In whichever way you are planning to capture the leads, they all must easily be accessible to mobile users. An easier to tap CTA on the mobile phone can make all the difference when it comes to bringing business. Customise the buttons on your website at 44px by 44px size at least for your mobile website. Also, make sure there is sufficient space around the CTA so the prospects do not end up clicking something else.

The above advice should help you to make your calls to action more accessible to the potential clients visiting your page. Making the most of the F-Zone and having a stand-out and mobile friendly CTA should help you on your way to improving conversion rates. Once you come up with a creative CTA, you can get started with the above techniques for more effective lead generation.

The Lead Generation Company

Follow the tips we have mentioned here and you are sure to see your sales soar. To learn more about B2B lead generation support – get in touch.

To know more about our products and services, contact us today on +44 (0)844 415 2500, email:info@theleadgenerationcompany.co.uk

Watch our videos:

https://vimeo.com/142607075

https://vimeo.com/180172696

LinkedIn: https://goo.gl/QRL3Kf

Twitter: @theleadgencomp



3 Ways to Optimise Your Website for Effective Lead Generation

Category: Uncategorized | Posted on 11/04/2017

Optimising a website in order to generate sufficient leads requires a combination of different strategies. The process takes more than simply adding a “Click Here” and a “Sign Up” button on the web page. You must understand the concept of lead generation and implement techniques accordingly in order to optimise your website for the most effective lead generation… Lead Generation

How Does Lead Generation Work?

The process is simple. The prospect (potential customer) clicks on a call to action if they find it interesting. The call to action then directs them to a landing page where they usually fill in a form and are then taken to a ‘thank you’ page. The person going through this process then becomes a ‘lead’.

How well are your current techniques working? You can figure this out by:

• Using marketing tools to evaluate the lead generation sources

• Comparing landing page performances

• Running internal reports that count clicks and shares for your website

Once you have an idea of how much improvement your lead generation process actually needs, you can set goals accordingly. Based on those goals, you can improve the conversion rate by optimising your web page.

Optimising the Lead Generation Process

The purpose of making your web page interesting is to increase the rate of conversion. No matter how much traffic you are getting on your page, it is useless unless the traffic is being turned into leads and ultimately generating revenue for you. So, you must optimise the whole process of lead generation from start to finish. We recommend focusing on the following three factors:

1. The Call to Action (CTA)

Your visitors must be eCTAncouraged to click on your call to action button, so you need to make sure that the CTA is both tempting and useful for the visitor. If they are looking for a particular product and the page doesn’t focus on their need, they are bound to lose interest. To make your CTA more accessible to the visitors, you should use contrasting colours, promote attractive offers, and select interesting images. It is also a great idea to use prominent, attention-grabbing techniques to surprise your visitors. For example, a slide in CTA is a good way to catch the prospect’s attention.

2. The Landing Page

The next important factor of the lead generation process is the landing page. Having a lot of lLanding anding pages for your website can work better than having only a few. The more attractive and inviting a landing page is, the more likely a visitor will complete the form and entering their information. We recommend that landing pages are clearly set our and easy for the prospect to navigate.

3. The ‘Thank You’ Page

Thank youThe final step of this process is when the visitor is directed to the ‘thank you’ page. It’s always a good idea to provide a link to the offered content on the ‘thank you’ page. This will showcase your products and services and can encourage the visitor to follow the links and consider buying them.

Once you have optimised your web page, you should always test it and record any improvements in lead generation. If you succeed in developing an interesting web page, the leads will take care of themselves and your biggest focus will be following up on them.

The Lead Generation Company

Follow the tips we have mentioned here and you are sure to see your sales soar. To learn more about B2B lead generation support – get in touch.

To know more about our products and services, contact us today on +44 (0)844 415 2500, email:info@theleadgenerationcompany.co.uk

Watch our videos:

https://vimeo.com/142607075

https://vimeo.com/180172696

LinkedIn: https://goo.gl/QRL3Kf

Twitter: @theleadgencomp



4 Steps to Developing a Successful Lead Generation Strategy

Category: | Posted on 27/02/2017

In recent years, marketing and lead generation techniques have been changing rapidly. In order to keep you well informed on new lead generation strategies and to help ensure your success, we have summarised some different aspects of lead generation:

1. Capturing Leads

LeadsThe first thing to consider when coming up with any lead generation plan, is to make sure that site visitors and potential leads are strongly encouraged to leave their information with you. This is often done by asking for the visitor’s email address, requesting them to sign up in order to proceed to the next page, or even just an option to join the mailing list for your company’s newsletter.

2. Lead Magnets

Lead magnetLeads can also be generated by making use of promotions and offering some sort of reward to the prospect in return of their information, like a discount voucher, some good content or a competition with a prize. Lead magnets are offers which aim to entice leads into entering their information. Making use of this technique can be an excellent way to encourage potential customers to input information as both parties feel they are gaining something from the information exchange.

3. Techniques for Landing Page Conversion

Another great way to convert leads into customers is through well Landing pageoptimised landing pages. Making sure your landing page is well set out takes time and effort, but it is worth the effort. Landing pages are so important because leads are directed to that page every time they visit the site or click on an advertisement from another page. There should always be more than one opportunity for visitors to enter their information on the page. Make it easy for people to get in touch with you!

4. Score Your Leads

Scoring LeadsMarketing software can organise potential leads according to their level of interest in your business. This can help you to figure out the likelihood of particular individuals turning into buyers. It also helps you to identify what the buyers are interested in. There are various ways to score your leads. Here is an example of a simple scheme for scoring leads:

Successful Lead Generation Strategies

By using the above techniques, you can increase lead generation and in turn increase conversion of leads to customers, gaining profit for the business. Remember to take time with the landing page and forms that potential customers are going to fill out. As long as they are easy to follow, look nice, and are quick to fill out, you will increase your chances of capturing that all important information.

The Lead Generation Company

Follow the tips we have mentioned here and you are sure to see your sales soar. To learn more about B2B lead generation support – get in touch.

To know more about our products and services, contact us today on +44 (0)844 415 2500, email: info@theleadgenerationcompany.co.uk

Watch our videos:

https://vimeo.com/142607075

https://vimeo.com/180172696

LinkedIn: https://goo.gl/QRL3Kf

Twitter: @theleadgencomp



4 Ways to Boost Your B2B Lead Generation

Category: | Posted on 20/02/2017

 

Lead generation is an integral part of business marketing, and B2B marketing is essential for the successful running of any business. It is often difficult to find a successful solution that boosts sales effectively. Here are a few tips that will help to improve your B2B marketing methods, and in turn bring more leads to your business:

  1. Effective Blogging

It is a good idea to regularly generate new blogBlogging content for your business. Although, it is important that you focus on the quality of the content that you are providing as well as the quantity. It is essential that you plan your blogs and source useful and relevant content that will be informative and relatable to readers.

  1. Social Relations

SocialUsing social media for lead generation and B2B marketing is an extremely effective method. Lots of business owners use it as a broadcasting device to share products, services and company news. You should ensure that you have Call To Action links on every post to encourage follow ups and effective lead generation in the sharing process.

  1. Online Webinars / WebEx’s

Providing informative news and education throughWebinar online Webinars / WebEx’s can be a great tool for effective lead generation. When you present your skills and market your products to your clients directly, they have the opportunity to learn more about it, which can build their confidence in your products and services. It can be a key stage in the nurturing process.

  1. The Sponsorship Tactic

SponsorshipMaking use of a sponsorship strategy can be a great way to get the word out about your product or service. By creating great content and inviting other brands to promote it for you, you can reach a whole new audience. Using sponsorship can create more awareness among your prospective clients, leading to effective B2B marketing.

Follow the above practical tips for effective lead generation and improved B2B marketing. Remember, every contact you have is a sales opportunity – use them!

The Lead Generation Company

Follow the tips we have mentioned here and you are sure to see your sales soar. To learn more about B2B lead generation support – get in touch.

To know more about our products and services, contact us today on +44 (0)844 415 2500, email: info@theleadgenerationcompany.co.uk

Watch our videos:

LinkedIn: https://goo.gl/QRL3Kf

Twitter: @theleadgencomp



5 Top Tips on How to Design Perfect Emails for Effective Lead Generation

Category: | Posted on 13/02/2017

 

It is essential that we focus on the content of the emails that we send, in order to increase effectiveness and get the best results possible. There are a few copywriting and design techniques that can be used in email marketing, which are bound to help you with lead generation.

Following are some important email marketing tips that will help with successful lead generation:

  1. Attractive Subject Line

ContentThe sender name and the subject line of an email are the first things that determine whether the leads will read the email or not. Therefore, it is essential that you come up with an attractive subject line for every email. Creating subject lines that address the business matter clearly, provide a personalized touch, or that urge the leads to take some action are a good idea. Make it come from a real person rather than a machine it looks a lot better and open rates are higher.

  1. Precise and Engaging Content

It is important to remember that generally, leads already receive a huge amount of advertisements, marketing calls and emails. For this reason, they are less likely to be interested in reading a long email. So remember, stick to creating precise but engaging content for your email marketing purposes!Content

  1. Make Use of Images

The human brain is wired to be more receptive to visual content, so make the most of it! Using images to convey your email message is a great idea. It will increase the chances of people engaging with the email and in turn increase chances of lead generation.

  1. Don’t Forget Social Media

One of the purposes of email marketing is to make the readers share your content with others, so it is essential that you add a social media link at the bottom of your email. You should be adding all social media links, such as Google+, Twitter, Facebook, and Linkedin to maximise connectivity.

  1. CTAAdd an Effective CTA

At the end of each email, you should be adding an effective call to action to ensure that your leads are converted into consumers. You can add a CTA urging your clients to read, download, register, or even attend events. Provide them with the next step so that they take action while they are focused on your email.

Effective Lead Generation

By making use of the above tips, you can turn your emails into effective strategies for lead generation. Remember – every email you send is a new opportunity for your business!

The Lead Generation Company

Follow the tips we have mentioned here and you are sure to see your sales soar. To learn more about B2B lead generation support – get in touch.

To know more about our products and services, contact us today on +44 (0)844 415 2500, email: info@theleadgenerationcompany.co.uk

Watch our videos:

LinkedIn: https://goo.gl/QRL3Kf

Twitter: @theleadgencomp

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